In a digital age of clickbait headlines, buzzwords, and hype, it’s easy to forget that the arrival of the internet not only delivered what it promised, but it has also transformed every aspect of our life. In just a few decades the world of business has evolved dramatically, and faster internet speeds have helped usher in a period of unprecedented change.

Web 1.0 was the beginning where we uploaded information to a website and began communicating via email. Then came Web 2.0 which was much more about how we consume and share content as social media started to infiltrate our lives. However, this is just the beginning.

The emergence of Web 3.0 technologies will pave the way for a new generation of business architects who will have their sights set on building a smarter business infrastructure. From a technology standpoint, many new companies will be built from the ground up using powerful new technologies that will make them stand out from the crowd.

Businesses originally built their infrastructure for the web, but we now expect to access information from any location and on a myriad of devices and cloud applications. The problem facing many businesses is accepting that their aging systems were designed for a very different time.

The size of any enterprise could quickly become irrelevant if they fail to adapt to the new digital age. The strength and impact of any organization will soon be determined by a new set of Web 3.0 tools. We are already seeing how direct-to-consumer brands are setting a new level of expectation for superior experiences and this is just the beginning.

Powerful insights and knowledge that was previously only accessible to big businesses and governments will soon be available to everyone who has the right technology. We are heading for a much more dynamic environment where companies will either tackle transformational change or run the risk of getting left behind.

Web 3.0 could also be the tipping point that tempts both users and developers away from tech behemoths that neglected their moral responsibilities when dealing with centralized data. Although this sounds unrealistic here in 2018, our history has taught us that no company is too big to fail and anyone with memories of the ubiquity that surrounded Yahoo and AOL back in the early Web 1.0 days will testify.

Businesses and entrepreneurs that see the next phase of internet evolution as an opportunity rather than a challenge will be the big winners of tomorrow. An ‘adapt or die’ mindset is possibly the most significant protection of becoming irrelevant or even obsolete in the brave new digital world ahead.

Web 3.0 is often referred to as the “Learning Web” where more sophisticated databases can capture information about consumers, and use it to develop stronger relationships with them directly and without the need for intermediaries.

There are multiple components and layers to Web 3.0. Blockchain technology is getting all the headlines right now, but it’s much more than just another buzzword. It can improve supply chains, reduce fraud, improve security while also introducing greater trust and transparency.

Cloud-native apps and mobile web apps (MWA) are also playing an essential role in the digital transformation of everything. Artificial intelligence (AI), machine learning (ML) and deep learning are also beginning to highlight the art of the possible and how these technologies will inevitably deliver a long list of game-changing moments in the years ahead.

The transformative changes ahead are much more significant than the business landscape. Our critical infrastructure that manages our food chain, medicine, security and our safety is also heading for a much-needed overhaul to make it fit for a digital age, and the internet of things (IoT) is at the heart of everything with a limitless of sensors.

We are living in an era of unprecedented hyper change that is showing no signs of slowing down. Fortunately, we know what direction technology is heading and how it will transform our world. By preparing to build a smarter infrastructure and leverage Web 3.0 tools, your business could quickly gain an early advantage.

If you would like a conversation about any of these emerging technologies or understand what role they could play in the digital transformation for your business, click HERE to contact our team of Web 3.0 experts.



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